Trying to figure out – in terms of clothing and gear – what can help improve the outcome, or experience, of a hunt can be mind boggling. The pure volume of choices creates a barrier to entry into hunting. I know, because I experienced it first hand a few year ago. I want to change that. I want to cut through the fluff and help other people get outside and go hunting. I’m partnering with Cabela’s and Bass Pro Shops to find a cost-effect, results-driven gear layout to help anyone go on their first deer hunt.